Delmain and Growdent both specialize in dental marketing, offering services that range from Google Ads and SEO to website development, reputation management, and patient acquisition strategy. They have plenty in common, but there are some differences worth examining before choosing between them.
Delmain has been serving dentists since 2009 and has grown into a larger agency with dedicated marketing teams, established service packages, and its own patient attribution platform. Growdent is a newer dental marketing agency built on the experience of Art Does Ads, with a strong background in performance advertising, a flexible service model, and a closely involved team of specialists.
Both agencies work with independent dental practices and multi-location groups, and both have published case studies showing measurable results.
We looked at their pricing, services, client relationships, tracking capabilities, and published results to see what each agency brings to the table.
Table of Contents
Delmain vs Growdent: Quick Comparison
| Category | Delmain | Growdent |
|---|---|---|
| Founded | 2009 | 2021 |
| Specialization | General dentistry, orthodontics, startups, and dental groups | General dentistry, orthodontics, and multi-location dental groups |
| Core services | SEO, PPC, AEO, websites, branding, social media, reputation management | PPC, SEO, AEO, websites, CRO, analytics, reputation management |
| Starting price | PPC from $650/month; SEO from $1,100/month initially | From $850/month |
| Service model | Individual services with published pricing tiers | Individual services or combined packages |
| Advertising channels | Google, Microsoft, Meta, Local Services Ads | Google, Meta, Microsoft, TikTok, YouTube, and others |
| Team approach | Larger team with dedicated account managers and marketing specialists | Small specialist team offering hands-on strategic and technical support |
| Notable case studies | Thrive Family Dental, Adams Dental | Swish Dental, Yass Valley Dental |
| Particularly suited to | Practices seeking structured services, transparent pricing, and integrated patient attribution | Practices seeking flexible services, performance marketing, and close collaboration |
Starting prices refer to different services and scopes of work. Delmain also offers a $575/month SEO maintenance plan for eligible existing clients. Advertising spend and additional costs are charged separately.
1. Background and Dental Industry Experience
Delmain
Delmain was founded in 2009 by Dan Delmain and has spent more than 15 years working with dental practices across the United States.
According to the company, Dan has overseen marketing for more than 500 dental practices and managed over $30 million in client advertising spending. The agency has grown to approximately 40 team members, covering SEO, paid advertising, website development, content, and client management.
Delmain works with general dentists, orthodontists, startup practices, and established dental groups. Its experience includes building marketing programs for new offices, helping practices improve their online visibility, and supporting growth when additional dentists join a team.
The agency has also developed its own marketing technology. PatientPulse, its proprietary platform, connects advertising and lead data with appointments and practice management information, helping dentists understand how their marketing contributes to patient acquisition and revenue.
Growdent
Growdent was established in 2021 by Art Zabalov, building on the experience of Art Does Ads, a digital marketing agency he founded several years earlier.
Art Does Ads has worked with businesses across various industries, including projects for companies such as Microsoft and ARX Fit. As the team developed its expertise in dental marketing, Growdent emerged as a dedicated agency for dental practices, orthodontists, and multi-location dental groups.
Today, Growdent has a small in-house team specializing in paid advertising, SEO, AEO, website development, design, and analytics. Art, who has more than a decade of experience in digital marketing, remains actively involved in client strategy, working alongside specialists responsible for campaigns and technical execution.
The agency works with both independent practices and larger dental organizations. One of its most notable projects is its partnership with Swish Dental, a Texas-based dental group that expanded from 10 to 23 locations during the engagement.
Comparing their experience
Delmain has a longer history in dental marketing, a larger team, and experience working with hundreds of practices. Its investment in proprietary technology is also notable.
Growdent is a newer dental-focused brand, but draws on the broader marketing experience of Art Does Ads. Its published work particularly highlights performance advertising, creative testing, and supporting patient acquisition as dental groups expand into new locations and markets.
Both agencies have relevant dental experience. Delmain has a more extensive agency history, while Growdent’s background is particularly relevant to practices looking for specialized performance marketing expertise and direct strategic involvement.
2. Services and Marketing Capabilities
Delmain
Delmain provides a broad selection of dental marketing services, including:
- Dental SEO and local search optimization
- AEO and AI search visibility optimization
- Google, Microsoft, Meta, and Local Services Ads
- Custom website design and development
- Google Business Profile management
- Reputation management and patient reviews
- Social media management
- Branding, photography, and video production
- Call tracking, conversion reporting, and marketing attribution
SEO and website development are important parts of Delmain’s offering. Its SEO plans include technical optimization, content development, Google Business Profile management, and improvements aimed at visibility in traditional and AI-powered search.
The agency also builds custom dental websites, with attention to mobile usability, treatment pages, search visibility, and appointment booking.
For practices that need more than advertising and SEO, Delmain provides branding, photography, video production, and social media management. These services can be combined with its ongoing marketing programs or purchased separately.
PatientPulse adds another layer to the offering, connecting marketing performance with information about patient inquiries, appointments, and revenue.
Growdent
Growdent offers:
- Google Ads, Meta Ads, Microsoft Ads, TikTok, and YouTube advertising
- Dental SEO and local SEO
- AEO and AI search visibility optimization
- Website design and development
- Landing pages and conversion optimization
- Analytics, call tracking, and appointment measurement
- Reputation management and patient reviews
- Marketing strategy for single-location and multi-location practices
Growdent allows clients to select individual services or combine several into a broader marketing package.
A practice with a well-performing website, for example, might initially need Google Ads management. Another could require SEO, paid advertising, new landing pages, reputation management, and improved conversion tracking.
The agency also works with practices that want to expand beyond a single advertising channel. During its partnership with Swish Dental, Growdent helped the group move from two advertising channels to six, incorporating additional search, social, and video advertising platforms.
This experience is particularly relevant to dental groups operating across several markets, where reaching different audiences may require more than one advertising approach.
Growdent also works on the elements surrounding patient acquisition, including website conversion, tracking setup, and identifying problems that prevent inquiries from becoming appointments.
Comparing their services and marketing capabilities
Both agencies offer comprehensive dental marketing services, covering advertising, SEO, websites, local visibility, and reputation management.
Delmain has a particularly well-developed offering around SEO, website services, content production, and integrated reporting. Its clearly defined service tiers may appeal to practices that prefer a structured marketing program.
Growdent offers similar core capabilities, with flexibility in how services are combined and experience managing campaigns across a wide range of advertising platforms.
Its work with Swish Dental also provides an example of how these services can be coordinated as a practice grows, with advertising budgets, campaign objectives, and treatment priorities changing from one location to another.
3. Pricing and Service Packages
Both agencies allow practices to purchase individual marketing services, although Delmain publishes considerably more pricing information.
Delmain pricing
Delmain lists several service tiers in its 2026 pricing guide.
SEO services
| Plan | Monthly price |
|---|---|
| Nurture | $575 |
| Growth | $1,100 |
| Accelerator | $1,500 |
Growth includes one new piece of content per month, while Accelerator includes two. Both provide technical SEO work, Google Business Profile management, and search performance tracking.
The $575 Nurture plan is available only after completing an initial six-month engagement on Growth or Accelerator.
Paid advertising management
| Monthly advertising budget | Management fee |
|---|---|
| $1,000–$1,999 | $650/month |
| $2,000–$3,999 | $775/month |
| $4,000+ | From $975/month |
These figures cover advertising management. The advertising budget is paid separately, and management fees increase for higher spending levels.
Delmain also publishes prices for additional services:
- Social media management: $725/month
- Custom dental website: $6,500 one-time
- Branding: $2,500 one-time
- Photography and video package: $10,000 one-time
- Website hosting and support: from $175/month when combined with another service
PatientPulse Basic is included in Delmain’s service plans, while its Premium version costs $300 per month.
SEO and paid advertising engagements generally require an initial six-month commitment. After that, clients can continue month-to-month with 30 days’ notice.
Having these prices publicly available makes it easier for dentists to estimate costs before contacting the agency.
Growdent pricing
Growdent’s services start at $850 per month, with pricing based on the services selected, the number of locations, and the scope of work.
Clients can purchase individual services, such as Google Ads management or SEO, or combine several into a package.
A practice might begin with advertising to generate more new patient appointments, then add local SEO, reputation management, or website improvements as its marketing priorities change.
Growdent also manages comprehensive marketing programs, including projects involving multiple locations, advertising platforms, landing pages, and conversion tracking.
This gives practices the option to begin with a specific need while working with a team that can support other areas of marketing as the business grows.
Advertising budgets are separate from management fees, and more complex engagements cost more than the advertised starting price.
Growdent does not publish a complete rate card for every service, so practices need to request a proposal to understand the total investment.
Comparing their pricing and service packages
Delmain has an advantage in pricing transparency. Its published rates make it easier to estimate the cost of SEO, advertising, websites, and several additional services.
Its paid advertising management fee also starts below Growdent’s general $850 entry price. However, these figures do not necessarily cover comparable deliverables.
Growdent’s main attraction is the ability to select individual services while maintaining access to a team that can provide broader strategic and technical support. Practices can also combine several activities into one engagement as their needs change.
4. How the Agencies Work With Clients
Delmain
Delmain operates with a larger team that includes dedicated account managers, project managers, and specialists responsible for different areas of marketing.
The agency’s model allows practices to bring several marketing activities under one provider, without having to coordinate separate companies for SEO, advertising, websites, and content.
Account managers handle client communication, while specialists carry out the technical and creative work. Delmain also offers regular reporting and support for website maintenance and other ongoing marketing activities.
Its approach takes account of the practice’s business goals and stage of development. An established dentist preparing to hire another associate, for example, may need a different acquisition strategy from a new practice trying to establish itself in a competitive market.
Delmain’s larger team and defined processes may appeal to dentists who want dedicated account support and a structured way to manage their marketing.
Growdent
Growdent has a small team of specialists who work closely with clients and remain actively involved in their marketing efforts.
While practices can hire Growdent for individual services, the team’s involvement often extends beyond the original scope of work. Managing Google Ads, for example, may lead to recommendations for improving appointment tracking, updating landing pages, or making changes to the website that could help attract more patients.
The team takes a proactive approach, regularly sharing ideas, identifying potential issues, and helping clients improve their marketing. Depending on the engagement, Growdent can act as an extension of the practice’s own marketing department, providing strategic input alongside hands-on technical support.
The agency also considers each practice’s operational needs when planning campaigns. For multi-location groups, this might mean promoting implant treatments at one office while focusing on general dentistry at another, depending on appointment availability and business priorities.
Clients work directly with the specialists managing their campaigns, making it easier to discuss results, explore new ideas, and address issues as they arise.
Comparing Their Approach to Client Relationships
Both agencies can take responsibility for a practice’s wider marketing activities.
Delmain offers a larger organizational structure, with dedicated account management and specialists handling different aspects of delivery. This can be useful for practices that prefer clearly defined processes and responsibilities.
Growdent offers a closer working relationship with the people managing its campaigns. Its team is also willing to look beyond individual services and address issues that affect marketing results, even when those issues were not part of the initial brief.
For practices without an experienced internal marketing department, that kind of involvement can be valuable. It allows marketing decisions, technical improvements, and new campaign ideas to be discussed directly with the specialists doing the work.
5. Patient Acquisition, Tracking, and Reporting
Delmain
Delmain offers conversion tracking, call recording, campaign reporting, and marketing attribution.
One of its most distinctive services is PatientPulse, a proprietary platform designed to connect marketing activity with patient appointments and practice management data.
According to Delmain, PatientPulse can integrate with systems such as Dentrix, Eaglesoft, and Open Dental.
The platform tracks different stages of the patient journey, including inquiries, bookings, attended appointments, and revenue associated with acquired patients.
This gives dentists a way to connect their marketing investment with information recorded in their practice management software.
PatientPulse also includes reporting tools for examining campaign performance and identifying inquiries that have not resulted in appointments.
For practices using compatible systems, this may make it easier to review marketing results without relying on separate reports from each advertising platform.
Growdent
Growdent places considerable emphasis on measuring what happens after someone clicks an advertisement or contacts a practice.
Its services include conversion tracking, call tracking, website analytics, and reporting on patient inquiries and booked appointments.
The agency also examines what may be affecting performance after a lead is generated. If Google Ads produces plenty of calls but relatively few appointments, for example, Growdent may review the tracking setup, landing pages, booking process, or patient follow-up.
This work is closely connected to the team’s broader approach to client relationships. Tracking and conversion problems are not always confined to one marketing channel, and fixing them may involve coordinating changes across the website, advertising platforms, and other systems.
For multi-location groups, the agency can also organize campaigns and reporting around the needs of individual offices.
A location with a full hygiene schedule may need more implant consultations, while another with a new associate may need additional general dentistry patients. Growdent can use these differences to guide campaign priorities and budget allocation.
The agency works with established analytics and advertising tools, configuring tracking around the practice’s existing systems and available integrations.
Comparing Their Approach to Patient Acquisition, Tracking, and Reporting
Delmain’s PatientPulse is a notable advantage for practices that want marketing data connected to their practice management software through a dedicated platform.
Growdent takes a more customized approach, using tracking and reporting to inform campaign decisions, website improvements, and patient acquisition strategy.
One of Growdent’s strengths is how closely this work is connected to campaign execution. Its team can identify tracking or conversion problems and help coordinate the changes needed to address them.
Both agencies place importance on understanding which marketing activities result in actual patients. Practices should confirm which integrations, appointment metrics, and reporting services are included before signing a contract.
6. Published Results and Case Studies
Both agencies share examples of their work with dental practices. The figures below are agency-reported results and have not been independently audited.
Delmain: Thrive Family Dental
Delmain worked with Thrive Family Dental, a general dentistry practice in Wilmington, North Carolina, whose owner wanted more consistent results from marketing.
The agency updated the website, developed SEO content, and improved the practice’s Google Ads, Local Services Ads, and Meta campaigns.
Reported results:
- Advertising cost per lead decreased by 39%.
- Leads generated through Meta Ads increased by 66%.
- Advertising impressions increased by 51%.
The practice’s owner also reported attracting approximately 30–40% more patients per month without increasing advertising spend.
The project shows Delmain’s experience coordinating several marketing channels while improving advertising efficiency and reducing the amount of marketing work required from the practice owner.
Read the Thrive Family Dental case study
Delmain: Adams Dental
Delmain also worked with Adams Dental, an established general dentistry practice in Madison, New Jersey.
The engagement began with a website redesign and continued with content development and SEO. When the practice prepared to bring in another associate dentist, Delmain expanded its search optimization efforts to help attract additional patients.
Reported results:
- New patients increased by 24%.
- Website visitors increased by 87% over the previous six months.
- Online bookings increased by 27%.
- First-time phone calls increased by 30%.
This case study illustrates how Delmain’s SEO and website work supported an established practice as its capacity to accept new patients increased.
Read the Adams Dental case study
Growdent: Swish Dental
Growdent’s partnership with Swish Dental involved supporting a Texas-based dental group as it expanded into new markets and opened additional locations.
The agency managed advertising campaigns, creative testing, landing pages, and conversion tracking, gradually expanding the group’s marketing from two advertising channels to six.
Reported results:
- Google Ads bookings increased by 54% during the first six months.
- New patients increased by 64% month over month.
- Average monthly revenue increased by 49% in the first six months.
During the longer partnership, Swish expanded from 10 to 23 locations across Austin, Houston, and San Antonio. The group also maintained approximately 25% year-over-year growth for four consecutive years, while revenue nearly doubled.
Managing marketing during that expansion required more than repeating the same campaigns at every office. Different locations had different appointment capacities, patient acquisition priorities, and competitive conditions.
Growdent supported the group by coordinating advertising across locations, testing new channels and creative approaches, and improving tracking as the marketing program became more complex.
The group’s expansion involved broader business decisions beyond marketing, but the project provides a useful example of Growdent’s experience working with a dental organization through several stages of growth.
Read the Swish Dental case study
Growdent: Yass Valley Dental
Growdent also works with smaller dental groups, including Yass Valley Dental, which operates two practices in New South Wales, Australia.
The engagement began with a website rebuild, completed in seven weeks, and expanded into paid advertising, SEO, and conversion tracking. The work focused on improving the practice’s online visibility and attracting patients for services including dental implants and orthodontics.
Reported results:
- Paid advertising generated more than 200 appointments during the early stages of the partnership.
- Organic appointment bookings increased by 37% month over month, reaching 52 appointments.
The project involved more than launching advertising campaigns. Growdent also worked on the website structure, treatment-specific content, landing pages, and tracking needed to support patient acquisition.
For a smaller dental organization without a large internal marketing team, coordinating these activities through one agency can make it easier to connect short-term appointment generation with longer-term organic visibility.
Read the Yass Valley Dental case study
What the results show
Delmain’s case studies demonstrate improvements in advertising efficiency, website traffic, and new patient acquisition for independent practices. The agency has documented results from SEO, paid advertising, and broader marketing engagements.
Growdent’s work with Swish Dental provides a particularly relevant example for growing dental groups. It shows experience managing campaigns across different locations and platforms while supporting a business that was expanding into new markets. Yass Valley Dental provides a smaller-scale example of combining websites, SEO, and paid advertising.
The clients operated in different markets and measured success over different periods. These projects demonstrate relevant experience, but cannot establish which agency consistently delivers better results.
7. Which Agency Should You Choose?
Delmain could be a good fit for practices that:
- Want an established dental marketing agency with dedicated account managers and specialists.
- Prefer published pricing and clearly defined service tiers for SEO, advertising, and websites.
- Need one agency to coordinate marketing activities, including advertising, SEO, content, and reputation management.
- Want to connect marketing results with practice management data through PatientPulse.
- Value a larger team with structured processes and ongoing account support.
Growdent could be a good fit for practices that:
- Want to start with one service, such as Google Ads or SEO, and expand their marketing program as needed.
- Need an agency that can manage their wider marketing activities, including advertising, SEO, websites, and local visibility.
- Want ongoing support with website improvements, Google Business Profile management, patient reviews, and online reputation.
- Operate multiple locations with different patient acquisition needs and want marketing decisions to reflect each office’s priorities.
- Appreciate a hands-on marketing team that contributes ideas, identifies opportunities, and helps solve problems beyond routine campaign management.
Final Verdict: Delmain or Growdent?
Delmain and Growdent both offer comprehensive dental marketing services, with experience in paid advertising, SEO, website development, and patient acquisition. Both can manage a practice’s wider marketing activities, although their working models and areas of experience differ.
Delmain brings more than 15 years of dental marketing experience, a larger specialist team, and clearly published service pricing. Its case studies demonstrate experience improving search visibility, advertising efficiency, and new patient numbers for established practices. PatientPulse is another notable part of its offering, giving clients a dedicated platform for connecting marketing activity with appointments and revenue.
For dentists who prefer structured services, dedicated account management, and a proprietary reporting system, Delmain is worth considering.
Growdent combines performance marketing expertise with a flexible service model and a highly involved team. Practices can start with individual services from $850 per month or bring several marketing activities under one agency.
Its specialists take an active interest in how clients’ marketing works beyond individual campaigns. That can involve identifying conversion problems, improving appointment tracking, suggesting new campaigns, or helping practices make changes to their websites and patient acquisition processes. The direct relationship with the people responsible for the work may be particularly valuable for practices without an experienced in-house marketing team.
Growdent also has relevant experience supporting multi-location growth. Its work with Swish Dental, which expanded from 10 to 23 locations during the partnership, demonstrates the team’s ability to coordinate advertising across multiple markets, introduce new channels, and adapt marketing priorities as a dental group develops.
Delmain offers the resources and established processes of a larger agency, along with transparent pricing and its own patient attribution technology. Growdent is particularly compelling for practices that want close collaboration, flexible services, and a marketing team that takes an active role in improving how patients are acquired.
For independent dentists and growing dental groups that value direct access to specialists and proactive support, Growdent deserves a place on the shortlist.
Before choosing either agency, it is worth discussing your practice’s goals, available appointment capacity, marketing budget, and the level of involvement you expect from the team managing your account.
How We Compared These Agencies
We evaluated Delmain and Growdent using six criteria that we apply across our agency comparisons:
- Dental industry experience: How long the agency has worked with dental practices and what types of clients it has served.
- Services and practice fit: The range of services offered, pricing, flexibility, and suitability for practices with different needs and budgets.
- Patient acquisition: The agency’s approach to attracting new patients through advertising, SEO, and other marketing channels.
- Tracking and reporting: How the agency measures marketing performance, patient inquiries, and appointment bookings.
- Published results: The availability and quality of case studies, client results, and other supporting evidence.
- Client support: How the agency works with clients, provides strategic guidance, and handles ongoing marketing responsibilities.
Our comparison is based on publicly available information, including agency websites, service descriptions, published pricing, and client case studies, alongside agency-provided performance figures.
We don’t assign numerical scores or declare an overall winner. Instead, we look at where each agency has demonstrated relevant experience and which types of dental practices are likely to benefit most from its services.
Case study figures are reported by the respective agencies and have not been independently verified.
Sources
- Delmain – Official Website
- Delmain – About
- Delmain – 2026 Investment Tiers
- Delmain – PatientPulse
- Delmain – Thrive Family Dental Case Study
- Delmain – Adams Dental Case Study
- Growdent – Official Website
- Growdent – About
- Growdent – Swish Dental Case Study
- Growdent – Yass Valley Dental Case Study
- Toothific Ranking Methodology


