Identity Dental Marketing and DentalMarketing.com both focus on attracting new patients for dental practices. Their services include digital advertising, search optimization, websites, and marketing strategy, although their working models differ.
Identity Dental Marketing has served dentists since 2009 and emphasizes customized marketing plans, branding, SEO, and long-term client relationships. DentalMarketing.com takes a more standardized approach to patient acquisition, combining Google Ads, landing pages, scheduling tools, and campaign tracking.
Both companies publish client feedback and results related to new patient growth.
We reviewed their services, pricing, working arrangements, reporting capabilities, and published evidence to see how they compare.
Table of Contents
Identity Dental Marketing vs DentalMarketing.com: Quick Comparison
| Category | Identity Dental Marketing | DentalMarketing.com |
|---|---|---|
| Founded | 2009 | Founding date not clearly stated in current public materials |
| Specialization | Dental practices, startups, specialists, and dental groups | New patient acquisition for dental practices |
| Core services | SEO, PPC, websites, branding, social media, practice marketing strategy | Google Ads, landing pages, direct mail, online scheduling, call tracking |
| Starting price | Most ongoing services from approximately $600/month | Patient Acquisition Plan advertised at $1,497/month |
| Service model | Customized individual services and marketing programs | Defined patient acquisition programs and marketing services |
| Advertising approach | Google Ads, Meta Ads, SEO, and broader marketing | Google-focused acquisition, remarketing, and direct mail |
| Team approach | In-house specialists and individualized strategy | Dedicated account managers and campaign workflows |
| Tracking | Campaign reporting, search performance, patient inquiries | AI-assisted call tracking, online scheduling, lead conversion |
| Public evidence | Client testimonials and reported practice growth | Named dental client case studies and campaign results |
| Particularly suited to | Practices seeking customized marketing and close strategic support | Practices prioritizing rapid campaign deployment and measurable lead generation |
The published fees cover different services and should not be treated as equivalent packages. Advertising spend and additional campaign costs may apply.
1. Background and Dental Industry Experience
Identity Dental Marketing
Identity Dental Marketing was founded in 2009 by Grace Rizza, who had previously worked in dental practice marketing.
Before establishing the agency, Grace held marketing responsibilities for a multi-location dental practice, where she gained experience with patient acquisition, practice positioning, and marketing budgets.
Identity Dental Marketing has since developed into an agency serving dentists across the United States.
Its services include search engine optimization, Google Ads, website development, branding, social media, and practice marketing strategy.
The company emphasizes ethical marketing, transparent communication, and understanding each practice’s clinical and business priorities.
Its public client reviews frequently mention responsiveness, ongoing collaboration, and improvements in new patient numbers.
DentalMarketing.com
DentalMarketing.com focuses on generating new patient demand through targeted marketing campaigns.
The company’s marketing system has been developed in collaboration with Dr. Scott Leune, a dentist known for his work in practice growth and business education.
DentalMarketing.com concentrates on activities intended to generate patient inquiries and convert them into appointments, including Google Ads, landing pages, online scheduling, direct mail, and call tracking.
The company promotes relatively fast campaign launches and emphasizes using existing practice websites where possible rather than requiring a full redesign before marketing begins.
Its published case studies include startup dental practices, established general dentistry offices, and implant-focused campaigns.
Comparing their experience
Identity Dental Marketing has a clearly documented history dating to 2009, with a wide range of services and long-term dental client relationships.
DentalMarketing.com has developed a more focused patient acquisition offering built around advertising, lead conversion, and relatively standardized campaign processes.
Both companies have dental industry experience, but the current public information does not provide enough detail to compare their total client histories reliably.
2. Services and Marketing Capabilities
Identity Dental Marketing
Identity Dental Marketing offers:
- Dental SEO and local search optimization
- Google Ads and Local Services Ads
- Meta advertising
- Custom website design and development
- Practice branding and logo design
- Social media management
- Photography and video production
- Custom marketing plans
- Online patient forms
- Internal marketing and practice growth consulting
The company builds marketing strategies around the existing practice rather than requiring every dentist to purchase the same package.
An established practice with a good website may concentrate on SEO or advertising. A new office may need a wider combination of branding, website development, local search, and patient acquisition.
Identity also works on aspects of marketing that affect the practice’s relationship with existing patients, including referrals, patient experience, and internal marketing.
Its website development offering emphasizes custom design, original content, and client ownership of the completed site.
DentalMarketing.com
DentalMarketing.com provides:
- Google Ads and paid search campaigns
- Advertising landing pages
- Website and conversion improvements
- Online patient scheduling
- Direct mail marketing
- Remarketing campaigns
- AI-assisted call tracking
- Competitive marketing analysis
- Campaign creative and content
- Dedicated account management
Google Ads is a central part of the company’s approach.
Rather than requiring a practice to rebuild its entire website, DentalMarketing.com can create dedicated landing pages and launch campaigns around selected treatments or patient acquisition goals.
Its services also include direct mail, which can be useful for newly opened practices or offices targeting households in a particular geographic area.
Online scheduling and call analysis help the company address what happens after a prospective patient responds to an advertisement.
Comparing their services and marketing capabilities
Identity Dental Marketing offers a broader selection of branding, website, SEO, social media, and internal marketing services.
DentalMarketing.com concentrates more directly on the acquisition process, including paid advertising, landing pages, scheduling, and call tracking.
A practice needing a complete marketing strategy may find Identity’s offering more relevant. A practice with an established brand that wants to increase inquiries through advertising may prefer DentalMarketing.com’s approach.
3. Pricing and Service Packages
Identity Dental Marketing pricing
Identity Dental Marketing uses customized pricing based on the services selected and the needs of the practice.
In its September 2026 pricing explanation, the company states that most ongoing marketing services start at approximately $600 per month.
Practices purchasing multiple services may qualify for lower pricing on certain additional activities.
Rather than selling one fixed package, Identity first reviews the practice’s existing marketing, competition, and business goals.
It then recommends a combination of services such as SEO, advertising, website development, or social media.
The company does not publish a complete standard rate card for every service, so the final cost needs to be confirmed in a proposal.
DentalMarketing.com pricing
DentalMarketing.com publishes pricing for selected patient acquisition programs.
Its Advanced Startup Plan advertises six payments of $997 covering pre-opening marketing preparation.
The listed work includes branding, a professional website, local SEO setup, online scheduling, social media setup, creative development, and other launch activities.
Once the practice opens, the published Patient Acquisition Plan carries a $1,497 monthly management fee.
Advertising spend and selected additional marketing activities are separate.
DentalMarketing.com also offers direct mail campaigns. One published new-mover campaign lists a monthly fee of $1,090 for a defined mailing program.
The company promotes flexible arrangements, although terms vary by product. Practices considering the startup plan should review its initial payment schedule and subsequent monthly commitments carefully.
Comparing their pricing and service packages
Identity Dental Marketing has the lower advertised starting fee for ongoing marketing services, but its final pricing depends on the individual proposal.
DentalMarketing.com provides more specific prices for certain standardized programs, making it easier to estimate the management cost of a defined acquisition campaign.
The two starting prices cover different scopes of work.
A reliable comparison would need to consider management fees, setup costs, advertising spend, creative production, and the number of marketing activities included.
4. How the Agencies Work With Clients
Identity Dental Marketing
Identity Dental Marketing emphasizes personalized planning and regular communication with practice owners.
The agency reviews the practice’s goals before recommending services and describes its approach as avoiding unnecessary marketing activities.
Its team also provides guidance on broader practice growth topics, including patient experience and referrals.
Client reviews frequently mention the agency’s responsiveness and willingness to explain the work being completed.
For website projects, Identity stresses collaboration during the design process and makes clear that clients retain ownership of their websites.
This approach may appeal to dentists who want a long-term marketing relationship with a team familiar with their practice.
DentalMarketing.com
DentalMarketing.com has developed a defined campaign process intended to reduce the time between signing up and launching advertising.
The company states that campaigns can be launched within approximately 72 hours, although actual setup requirements depend on the project.
Clients work with dedicated account managers and can provide feedback on advertising and landing page creative.
Its approach is designed to prioritize patient acquisition without requiring a complete website rebuild in every case.
DentalMarketing.com also emphasizes testing, measuring campaign performance, and adjusting advertising to improve lead generation.
This working model may appeal to practices that already have an established online presence and want to begin advertising quickly.
Comparing Their Approach to Client Relationships
Identity Dental Marketing emphasizes individualized planning, ongoing consultation, and a wider range of practice marketing responsibilities.
DentalMarketing.com provides a more structured acquisition program with dedicated account support and defined campaign workflows.
The choice depends partly on whether the practice wants a broad marketing relationship or a focused program designed to generate new patient demand.
5. Patient Acquisition, Tracking, and Reporting
Identity Dental Marketing
Identity Dental Marketing uses search optimization, paid advertising, and website development to attract patients.
Its marketing plans are tailored to the practice’s goals, which may include increasing new patient volume, promoting specific treatments, or improving the quality of inquiries.
The agency provides regular performance reporting and discusses marketing results with clients.
Its published customer testimonials include references to increases in new patients, phone calls, website visibility, and overall production.
The available public information does not provide a consistent technical breakdown of the attribution systems used across all client accounts.
Practices considering Identity should therefore ask which calls, forms, appointments, and revenue metrics can be reported.
DentalMarketing.com
DentalMarketing.com places considerable emphasis on generating and converting patient inquiries.
Its system includes Google Ads, landing pages, online scheduling, and AI-assisted call tracking.
The company also promotes competitive analysis intended to identify where a practice can attract patients more efficiently.
Its reporting includes advertising performance and lead conversion measures.
DentalMarketing.com advertises a specific lead-generation guarantee for eligible campaigns: if the program does not average 30 leads per month after the stated initial period, the company offers an additional month of marketing services without a management fee, subject to its terms.
This guarantee concerns leads, not a fixed number of booked or attended appointments.
Comparing Their Approach to Patient Acquisition, Tracking, and Reporting
Identity Dental Marketing offers patient acquisition as part of a broader marketing strategy that may also include branding, SEO, social media, and internal marketing.
DentalMarketing.com has a more tightly defined acquisition system, with particular attention to advertising, lead generation, call analysis, and scheduling.
Both report client outcomes, but their public materials provide different levels of detail about the underlying measurement methods.
6. Published Results and Case Studies
The following figures come from agency-published case studies and client testimonials. They have not been independently verified.
Identity Dental Marketing: Dr. Gregory L.
One of Identity Dental Marketing’s published client testimonials describes a substantial increase in new patient volume during the first six months of working with the agency.
The client reported improved results after using Identity’s marketing services.
Reported results:
- Monthly new patients increased from approximately 10 to more than 25.
- This represents an increase of more than 150%.
- The reported change occurred within six months.
Identity publishes this information as a client testimonial rather than a detailed case study, so the exact contribution of individual marketing channels is not available.
Identity Dental Marketing: Dr. Satwinder S.
Another testimonial published by Identity Dental Marketing describes improvements in both new patient volume and practice production.
The dentist credits the agency with helping improve patient acquisition and practice growth.
Reported results:
- New patient flow reportedly tripled.
- Practice production nearly doubled.
- The client reported continued growth after the initial improvements.
The testimonial provides a positive account of the engagement, although Identity does not publish the starting figures, reporting period, or full campaign details alongside it.
DentalMarketing.com: The Smile Company
DentalMarketing.com worked with The Smile Company, a startup practice looking to establish a patient base.
The agency implemented its patient acquisition program, using Google Ads and remarketing to reach prospective patients.
Reported results:
- More than 400 new patients in 90 days.
- Approximately $12 cost per lead.
- The project focused on establishing patient demand during the practice’s early growth period.
The reported cost per lead and number of patients measure different stages of the acquisition process and should not be treated as interchangeable metrics.
DentalMarketing.com: Cambridge Dental
Another DentalMarketing.com project involved Cambridge Dental Group, where the agency worked on Google Ads and direct mail campaigns.
The program focused on increasing new patient volume and improving advertising performance.
Reported results:
- Approximately 167 new patients per month.
- More than $470,000 in additional monthly revenue, according to the agency.
- A 28% improvement in conversion rate.
The case provides an example of DentalMarketing.com’s approach to coordinating digital advertising and direct mail as part of a patient acquisition program.
What the results show
Identity Dental Marketing publishes client testimonials describing improvements in new patient numbers and practice production.
DentalMarketing.com provides named case studies with figures for patient acquisition, advertising efficiency, and revenue.
The two types of evidence are not identical. DentalMarketing.com’s published case studies provide more campaign-level information, while Identity’s cited testimonials describe client experiences without the same technical detail.
Neither set of results can establish that one agency consistently outperforms the other.
7. Which Agency Should You Choose?
Identity Dental Marketing could be a good fit for practices that:
- Want a customized marketing strategy rather than a predetermined package.
- Need SEO, advertising, website development, and branding coordinated.
- Prefer a long-term relationship with an agency offering regular consultation.
- Want support with both online patient acquisition and internal marketing.
- Value direct communication and clear website ownership arrangements.
DentalMarketing.com could be a good fit for practices that:
- Want to launch targeted Google Ads campaigns relatively quickly.
- Need landing pages and advertising without necessarily rebuilding their website.
- Are opening a new practice and need a structured patient acquisition program.
- Want paid advertising combined with direct mail and online scheduling.
- Place considerable importance on lead tracking and campaign conversion.
Final Verdict: Identity Dental Marketing or DentalMarketing.com?
Identity Dental Marketing and DentalMarketing.com both focus on dental practice growth, but they approach the work differently.
Identity Dental Marketing offers a broad range of services supported by customized planning and ongoing client relationships. Its history in dentistry, website development capabilities, and experience with SEO and advertising make it relevant to practices seeking support across several areas of marketing.
The agency’s published testimonials also provide examples of substantial new patient growth, although the available reports contain less detailed campaign information than full case studies.
DentalMarketing.com has developed a more defined patient acquisition offering centered on Google Ads, landing pages, online scheduling, and call tracking.
Its published case studies include specific figures for new patients, cost per lead, and revenue. The company also provides relatively clear prices for selected acquisition programs.
Identity Dental Marketing is worth considering for practices seeking a customized, broader marketing relationship. DentalMarketing.com may be more suitable for those prioritizing a defined patient acquisition program and relatively quick campaign deployment.
Before deciding, practices should compare the total cost of advertising and management, the services included, the reporting metrics, and the terms of the agreement.
How We Compared These Agencies
We evaluated Identity Dental Marketing and DentalMarketing.com using six criteria that we apply across our agency comparisons:
- Dental industry experience: How long the agency has worked with dental practices and what types of clients it has served.
- Services and practice fit: The range of services offered, pricing, flexibility, and suitability for practices with different needs and budgets.
- Patient acquisition: The agency’s approach to attracting new patients through advertising, SEO, and other marketing channels.
- Tracking and reporting: How the agency measures marketing performance, patient inquiries, and appointment bookings.
- Published results: The availability and quality of case studies, client results, and other supporting evidence.
- Client support: How the agency works with clients, provides strategic guidance, and handles ongoing marketing responsibilities.
Our comparison is based on publicly available information, including agency websites, service descriptions, published pricing, and client case studies.
We don’t assign numerical scores or declare an overall winner. Instead, we look at where each agency has demonstrated relevant experience and which types of dental practices are likely to benefit most from its services.
Case study figures and client testimonials are reported or selected by the respective agencies and have not been independently verified.
Sources
- Identity Dental Marketing – Official Website
- Identity Dental Marketing – Services
- Identity Dental Marketing – Pricing Explanation
- Identity Dental Marketing – Client Testimonials
- DentalMarketing.com – Official Website
- DentalMarketing.com – About
- DentalMarketing.com – Services
- DentalMarketing.com – Case Studies
- DentalMarketing.com – Advanced Startup Plan
