My Social Practice vs Growdent: Services, Pricing & Results Compared (2026)

My Social Practice and Growdent both offer digital marketing services for dental practices, including SEO, paid advertising, website development, and reputation management. But their backgrounds and approaches to working with clients are quite different.

My Social Practice has been serving dentists since 2010. The company first built its reputation around dental social media marketing and has since expanded into local SEO, advertising, websites, online scheduling, and AI-powered patient communication.

Growdent was established in 2021, drawing on the broader digital marketing experience of Art Does Ads. Its work places particular emphasis on performance advertising, conversion tracking, and building patient acquisition strategies around the needs of individual practices and dental groups.

We reviewed their services, pricing, client relationships, and published results to see how the two agencies compare.

My Social Practice vs Growdent: Quick Comparison

Starting prices refer to different services and scopes of work. Advertising spend and additional costs may apply.

1. Background and Dental Industry Experience

My Social Practice

My Social Practice was established in 2010 and has focused on dental marketing from the beginning.

The company initially specialized in social media, helping dentists create content, engage with patients, and build their online reputation. At a time when social media was becoming an important marketing channel for local businesses, My Social Practice developed tools and resources specifically for dental teams.

According to the company, it has since worked with more than 7,000 dental practices, including general dentists, orthodontists, pediatric dentists, specialists, and dental groups.

Co-founded by Adrian Lefler and Seth Dahle, My Social Practice has gradually expanded its offering to include SEO, paid advertising, websites, patient scheduling, and automated communication tools.

Today, the agency also works with DSOs, providing systems for managing marketing and patient engagement across multiple offices.

Growdent

Growdent was established in 2021 by Art Zabalov, building on the experience of Art Does Ads, a digital marketing agency he founded several years earlier.

Art Does Ads has worked with businesses across various industries, including projects for companies such as Microsoft and ARX Fit. As the team developed its expertise in dental marketing, Growdent emerged as a dedicated agency for dental practices, orthodontists, and multi-location dental groups.

Growdent has a small in-house team covering paid advertising, SEO, AEO, website development, design, and analytics. Art, who has more than a decade of experience in digital marketing, remains involved in client strategy, working alongside the specialists responsible for campaigns and technical execution.

The agency works with independent practices as well as larger dental organizations. One of its best-known projects is its long-term partnership with Swish Dental, a Texas-based group that expanded from 10 to 23 locations during the engagement.

Comparing their experience

My Social Practice has a longer history in dentistry and a much larger client portfolio, with particular experience in social media, local search, and reputation management.

Growdent brings a broader performance marketing background through Art Does Ads. Its published work includes advertising across multiple platforms, conversion tracking, and supporting dental groups as they expand into new locations.

Both agencies have experience with independent dentists and multi-location practices, although their backgrounds have led them to develop different strengths.

2. Services and Marketing Capabilities

My Social Practice

My Social Practice offers:

• Dental SEO and Google Maps optimization
• AEO and AI search visibility optimization
• Google and social media advertising
• Dental website design and development
• Social media management and content production
• Reputation management and patient reviews
• Online appointment scheduling
• AI-powered patient communication
• Marketing services for multi-location dental groups

Social media remains an important part of the company’s offering. Practices can choose between managing their own content using My Social Practice’s tools, receiving professional publishing support, or outsourcing content production more extensively.

Its reputation management services help practices collect reviews and improve their presence in local search results.

The company has also invested in tools that address what happens after someone finds a dentist online. Its scheduling software allows patients to book appointments, while Annie AI helps practices manage calls, messages, and other patient communications.

For busy dental offices, particularly those struggling to respond to every inquiry promptly, these services can help improve the booking process.

Growdent

Growdent provides:

• Google Ads, Meta Ads, Microsoft Ads, TikTok, and YouTube advertising
• Dental SEO and local search optimization
• AEO and AI search visibility optimization
• Website design and development
• Landing pages and conversion optimization
• Analytics, call tracking, and appointment measurement
• Reputation management and patient reviews
• Marketing strategy for single-location and multi-location practices

Practices can hire Growdent for an individual service or combine several into a wider marketing program.

A dentist with an established website might only need Google Ads management. Another practice may benefit from combining SEO, paid advertising, website improvements, and conversion tracking.

Growdent has also worked with dental groups looking to expand beyond traditional search advertising. During its partnership with Swish Dental, the agency helped increase the group’s advertising channels from two to six, incorporating additional search, social, streaming, and connected TV campaigns.

Managing several channels requires more than launching the same advertisements on different platforms. Campaign objectives, creative formats, budgets, and audiences need to reflect the needs of each location and the treatments being promoted.

Growdent’s work also includes improving landing pages, resolving tracking issues, and examining how effectively inquiries turn into appointments.

Comparing their services and marketing capabilities

My Social Practice has a particularly broad offering in local search, social media, reputation management, and patient communication. Its scheduling and AI tools are also worth considering for practices that want to improve how their front desk handles inquiries.

Growdent offers similar core digital marketing services, with particular experience in performance advertising, conversion optimization, and coordinating campaigns across multiple channels.

Both can manage a practice’s wider marketing activities. The choice depends partly on whether the practice needs additional patient communication technology or more intensive support with advertising strategy and conversion performance.

3. Pricing and Service Packages

Both agencies offer individual marketing services, but their pricing structures are not directly comparable.

My Social Practice pricing

My Social Practice provides several entry-level options for practices that want to improve specific areas of their marketing.

SEO services

The agency has advertised dental SEO services starting at approximately $300–$500 per month.

These services can cover local SEO, Google Maps optimization, website improvements, and ongoing search visibility work. The exact scope depends on the plan and the practice’s requirements.

Website design

In its published website pricing guide, My Social Practice describes three website tiers.

The Essential website is priced at $2,400, with a $199 monthly fee. It covers a professional website with core features and appointment request functionality.

The Performance website costs $3,200, with a $399 monthly fee. This option includes additional features such as search-optimized content and patient scheduling integrations.

The Signature website starts at $12,000, with a $399 monthly fee. It is intended for practices looking for more extensive branding and professional visual content.

These figures come from the agency’s previously published pricing guide, so practices should confirm current prices and included features before making a decision.

Social media management

My Social Practice also offers three levels of social media support.

The Essential service provides content resources, publishing software, and training for practices that prefer to manage their own accounts.

Performance is designed for practices that can supply photos and videos but want the agency to manage content preparation and publishing.

Signature includes professional on-site content production, with options for the agency to take a more active role in managing social media.

The company does not publish a complete current price list for every social media tier or its broader marketing engagements.

My Social Practice also advertises lower-priced individual services, although those should not be confused with the cost of a complete marketing program. The agency states that it does not require long-term contracts.

Growdent pricing

Growdent’s services start at $850 per month, with the final cost depending on the services selected, number of locations, and scope of work.

Practices can purchase individual services, including Google Ads management or SEO, or combine several into a package.

This allows a practice to begin with a specific priority. For example, a dentist might first invest in paid advertising to attract new patients, then introduce SEO or website improvements as the marketing budget increases.

Growdent also manages broader engagements covering multiple channels, locations, and treatment categories.

Although clients can start with one service, the team often contributes recommendations beyond that particular area, especially when tracking, website performance, or booking issues affect the results of their campaigns.

Advertising spend is separate from management fees. Larger engagements involving multiple services will cost more than the advertised starting price.

Growdent does not publish a complete rate card, so practices need to request a proposal for an accurate estimate.

Comparing their pricing and service packages

My Social Practice offers some lower-cost options, particularly for social media tools, local SEO, and website services. These may appeal to practices that want to improve one area of their marketing without taking on a substantial ongoing commitment.

Growdent’s starting price is higher than some of those individual offerings, but its engagements involve ongoing specialist work and can cover advertising management, SEO, tracking, and marketing strategy.

The difference in monthly fees is less useful than comparing what each agency will actually deliver. A practice looking for social media publishing tools has different needs from one hiring a team to manage advertising and patient acquisition.

For a wider marketing engagement, requesting proposals based on the same goals and services will provide a clearer picture of the costs.

4. How the Agencies Work With Clients

My Social Practice

My Social Practice combines agency services with software and resources that dental teams can use themselves.

Its social media offering illustrates this approach. Practices can prepare their own content using the company’s tools, send photos and videos for the agency to manage, or outsource production and publishing.

The company also provides training and support, allowing staff to participate in marketing without having to create an entire strategy from scratch.

For larger organizations, My Social Practice offers centralized systems that help maintain consistent branding while allowing individual locations to manage relevant content and patient engagement.

This model can work well for practices that want professional marketing support but also prefer to keep some activities within their existing team.

Growdent

Growdent operates with a small team of specialists who work directly with clients and remain closely involved in their marketing.

Hiring the agency for one service does not necessarily limit the conversation to that service. While managing Google Ads, for example, the team may identify problems with appointment tracking, recommend changes to landing pages, or suggest improvements to the website.

Growdent regularly brings new ideas to clients and helps address issues affecting marketing performance, sometimes going beyond the original scope of work. Depending on the engagement, the team can function much like an extension of the practice’s marketing department, providing both strategic input and technical support.

Its strategy also takes account of practical business needs. A dental group might have one office that needs more implant consultations and another with available capacity for general dentistry patients. Those differences influence which treatments are promoted and how advertising budgets are allocated.

Clients communicate directly with the specialists responsible for their campaigns, making it easier to discuss results, make adjustments, and explore new opportunities.

Comparing Their Approach to Client Relationships

My Social Practice combines professional services with established software, training, and processes that dental teams can use in their daily work.

Growdent offers a more direct, specialist-led relationship, with the team actively involved in identifying opportunities and solving marketing problems.

Both approaches have advantages. Practices with employees who participate in social media or reputation management may appreciate My Social Practice’s tools and training. Those seeking closer strategic collaboration may find Growdent’s working model more suitable.

5. Patient Acquisition, Tracking, and Reporting

My Social Practice

My Social Practice has expanded its offering to address more of the process between a patient finding a practice online and booking an appointment.

Its scheduling platform can integrate with practice management software, allowing patients to see availability and book without waiting for a callback.

The company also offers Annie AI, which helps handle incoming calls, messages, and scheduling-related communication.

These tools can be useful for practices that receive a large number of inquiries or struggle with missed calls and delayed responses.

Alongside patient communication, My Social Practice measures search visibility, Google Maps activity, website traffic, calls, reviews, and appointments.

Its case studies place considerable emphasis on the results of local SEO and reputation management, including growth in phone calls and website visits originating from Google Maps.

Growdent

Growdent pays particular attention to what happens after a potential patient clicks an advertisement or contacts a practice.

Its work includes call tracking, conversion measurement, website analytics, and reporting on patient inquiries and booked appointments.

When campaigns generate leads but few bookings, the team may investigate the landing pages, tracking configuration, booking process, or patient follow-up.

These issues can involve several parts of a practice’s marketing setup, which is why Growdent’s team often works beyond individual advertising campaigns.

For multi-location groups, reporting can also be organized by office and treatment category. This gives practices a clearer picture of where demand is coming from and which locations may benefit from additional advertising.

The agency works with established analytics and advertising tools, adapting tracking to the systems and marketing channels already in use.

Comparing Their Approach to Patient Acquisition, Tracking, and Reporting

My Social Practice has a particular strength in patient communication technology. Its scheduling and AI tools are designed to help practices respond to inquiries and reduce missed booking opportunities.

Growdent concentrates on measuring campaign performance and identifying problems that affect the conversion of inquiries into appointments. Its team also helps coordinate the technical and marketing changes needed to address those problems.

Both approaches can improve patient acquisition, but they concentrate on different parts of the process.

6. Published Results and Case Studies

Both agencies publish case studies with measurable results. The figures below are reported by the agencies themselves and have not been independently audited.

My Social Practice: Shady Grove Pediatric Dentistry

My Social Practice worked with Shady Grove Pediatric Dentistry, where Dr. Bana Ball wanted to attract more local patients through Google Search and Maps.

The practice had previously invested in its website but needed a more focused local SEO strategy. My Social Practice worked on improving its visibility for searches related to pediatric dentistry.

Reported results:

• Phone calls from Google Maps increased by 230%.
• Website visits from Google Maps increased by 223%.
• Google Maps impressions increased by 250%.

The results show substantial improvements in local search visibility and inquiries, particularly relevant to a specialty practice serving patients within a defined geographic area.

Read the Shady Grove Pediatric Dentistry case study

My Social Practice: Delicate Dental Group

My Social Practice also worked with Delicate Dental Group, a dental practice established by Dr. Monica Ponce in the Las Vegas area.

As a newer practice, Delicate Dental Group needed to build its reputation and become more visible in local search. My Social Practice introduced an automated review collection system alongside staff training, Google Business Profile optimization, and local directory management.

Reported results:

• The practice received 145 Google reviews in its first 45 days.
• Calls from Google Maps increased by 280%.
• Google Maps impressions increased approximately threefold.

Over the longer period covered by the case study, the practice accumulated more than 700 Google reviews.

The project provides a strong example of My Social Practice’s reputation management work, particularly for practices building their presence in a competitive local market.

Read the Delicate Dental Group case study

Growdent: Swish Dental

Growdent’s partnership with Swish Dental involved supporting a Texas-based dental group as it expanded into new markets.

The agency managed advertising campaigns, creative testing, landing pages, and conversion tracking, gradually expanding the group’s marketing from two advertising channels to six.

Reported results:

• Google Ads bookings increased by 54% during the first six months.
• New patients increased by 64% month over month.
• Average monthly revenue increased by 49% in the first six months.

During the longer partnership, Swish expanded from 10 to 23 locations across Austin, Houston, and San Antonio. The group also maintained approximately 25% year-over-year growth for four consecutive years, while revenue nearly doubled.

Swish’s expansion involved broader business decisions beyond marketing. However, managing campaigns across multiple locations and advertising platforms during that period provides a substantial example of Growdent’s experience with growing dental groups.

Read the Swish Dental case study

Growdent: Yass Valley Dental

Growdent also works with smaller dental groups, including Yass Valley Dental, which operates two practices in New South Wales, Australia.

The engagement included rebuilding the practice’s website, followed by paid advertising, SEO, and conversion tracking. The work focused on improving visibility for services such as dental implants and orthodontics and helping patients find and book appointments.

Reported results:

• Paid advertising generated more than 200 appointments during the early stages of the partnership.
• Organic appointment bookings increased by 37% month over month, reaching 52 appointments.
• The new website was developed and launched in seven weeks.

The project involved both short-term patient acquisition and work intended to improve the practice’s organic visibility over time.

Read the Yass Valley Dental case study

What the results show

My Social Practice’s case studies provide strong examples of improvements in Google Maps visibility, patient inquiries, and online reputation. The reported increases in calls and reviews are especially relevant for dentists looking to attract more patients through local search.

Growdent’s published projects demonstrate a different range of outcomes. Its work with Swish Dental covers multi-channel advertising during a period of substantial expansion, while Yass Valley Dental shows how paid campaigns, website development, and SEO can be managed together for a smaller dental group.

The results come from different practices, markets, and reporting periods, so they cannot be used to determine which agency consistently performs better. They do, however, give prospective clients useful examples of the problems each team has worked on.

7. Which Agency Should You Choose?

My Social Practice could be a good fit for practices that:

• Want an established dental marketing agency with extensive experience in social media and local SEO.
• Need help managing patient reviews, Google Business Profile visibility, and social media content.
• Want online scheduling and AI-powered patient communication tools.
• Prefer marketing software and resources that their own team can use.
• Need consistent marketing and reputation management across multiple locations.
• Are looking for lower-priced entry options for individual services.

Growdent could be a good fit for practices that:

• Want to start with one service, such as Google Ads or SEO, and expand later.
• Need one agency to manage advertising, SEO, websites, local visibility, and reputation management.
• Place a high priority on conversion tracking, patient acquisition, and booked appointments.
• Want direct contact with the specialists managing their campaigns and strategy.
• Operate multiple locations with different patient acquisition goals and marketing budgets.
• Appreciate a proactive team that contributes ideas and helps resolve problems beyond routine campaign management.

Final Verdict: My Social Practice or Growdent?

My Social Practice and Growdent both provide comprehensive dental marketing services, but their backgrounds have shaped different approaches to client work.

My Social Practice has a long history in the dental industry and a substantial client portfolio. Its experience with local SEO, social media, and reputation management is supported by published case studies showing strong improvements in Google Maps visibility and patient inquiries.

The company’s scheduling and AI-powered communication tools are another notable advantage. For dentists looking to improve local marketing while making appointment booking easier for patients, My Social Practice offers a useful combination of services and technology.

Growdent brings a performance marketing background, flexible service arrangements, and a small team that works closely with clients. Practices can begin with individual services from $850 per month or combine several marketing activities under one agency.

Its specialists are actively involved in identifying problems, recommending improvements, and helping practices connect advertising, websites, and tracking. That working style can be particularly valuable for dentists who need more than routine campaign management but do not have an experienced internal marketing team.

Growdent also has a strong example of multi-location marketing in its work with Swish Dental. The partnership involved campaigns across several cities, additional advertising channels, and adjustments to support the group’s expansion from 10 to 23 locations.

My Social Practice is a strong option for practices prioritizing local visibility, social media, reputation management, and patient communication technology.

Growdent is particularly worth considering for practices that want closer collaboration with marketing specialists, detailed performance tracking, and a strategy built around their patient acquisition goals. Its experience with multi-location advertising also makes it relevant to growing dental groups.

Before choosing, practices should compare the proposed services, total monthly costs, reporting arrangements, and the level of support each agency will provide.

How We Compared These Agencies

We evaluated My Social Practice and Growdent using six criteria that we apply across our agency comparisons:

1. Dental industry experience: How long the agency has worked with dental practices and what types of clients it has served.
2. Services and practice fit: The range of services offered, pricing, flexibility, and suitability for practices with different needs and budgets.
3. Patient acquisition: The agency’s approach to attracting new patients through advertising, SEO, and other marketing channels.
4. Tracking and reporting: How the agency measures marketing performance, patient inquiries, and appointment bookings.
5. Published results: The availability and quality of case studies, client results, and other supporting evidence.
6. Client support: How the agency works with clients, provides strategic guidance, and handles ongoing marketing responsibilities.

Our comparison is based on publicly available information, including agency websites, service descriptions, published pricing, and client case studies.

We don’t assign numerical scores or declare an overall winner. Instead, we look at where each agency has demonstrated relevant experience and which types of dental practices are likely to benefit most from its services.

Case study figures are reported by the respective agencies and have not been independently verified.

Sources

• My Social Practice – Official Website
• My Social Practice – About
• My Social Practice – Marketing Services
• My Social Practice – Social Media
• My Social Practice – Website Pricing Guide
• My Social Practice – Shady Grove Pediatric Dentistry Case Study
• My Social Practice – Delicate Dental Group Case Study
• Growdent – Official Website
• Growdent – About
• Growdent – Swish Dental Case Study
• Growdent – Yass Valley Dental Case Study
• Toothific Ranking Methodology