TNT Dental and Golden Proportions Marketing have both worked with dental practices for more than two decades. They offer websites, search engine optimization, advertising, and other marketing services, but their businesses developed around different priorities.
TNT Dental built its reputation on creating custom websites for dentists and has gradually expanded its offering into SEO, reputation management, content, and digital marketing. Golden Proportions Marketing provides a broader strategic service, combining websites and advertising with branding, internal marketing, and practice growth planning.
Both companies have published case studies showing measurable improvements in new patient acquisition and practice performance.
We reviewed their services, pricing, working arrangements, tracking capabilities, and client results to understand which practices are likely to benefit most from each approach.
Table of Contents
TNT Dental vs Golden Proportions Marketing: Quick Comparison
| Category | TNT Dental | Golden Proportions Marketing |
|---|---|---|
| Founded | 2000 | 2001 |
| Specialization | Dental websites and digital marketing | Comprehensive dental marketing and strategy |
| Core services | Custom websites, SEO, advertising, video, reputation management | Strategy, branding, websites, SEO, PPC, social media, internal marketing |
| Published pricing | Website pricing published; marketing quoted individually | Customized pricing |
| Service model | Website development and ongoing marketing services | Integrated marketing programs and individual services |
| Team approach | Dedicated web, content, marketing, and support specialists | Strategic discovery process supported by creative and marketing teams |
| Tracking | Website performance, marketing analytics, patient inquiries | Call tracking and Smart Market Dental attribution software |
| Notable case studies | Michel Dental, Moreno & Young Dental | Sunshine Dentists, Dr. John Highsmith |
| Particularly suited to | Practices prioritizing a distinctive custom website and digital visibility | Practices seeking broader marketing strategy, branding, and treatment positioning |
Marketing fees vary according to the scope of work. TNT Dental publishes website prices, but the company should be contacted to confirm its current rates.
1. Background and Dental Industry Experience
TNT Dental
TNT Dental was founded in 2000 by Tim Kelley and Tim Healy.
The founders originally worked in the dental industry and identified a need for website developers who understood how dental practices operated.
What began as a company focused on custom websites has developed into a broader dental marketing business.
TNT now provides website design, search engine optimization, social media support, video production, branding, and reputation management.
According to the company, its team includes more than 60 writers, designers, developers, and other specialists.
Its long experience in website development remains central to its positioning. TNT emphasizes original design and content written specifically for each practice rather than relying on standard website templates.
Golden Proportions Marketing
Golden Proportions Marketing has been serving the dental industry for more than two decades.
The company reports having worked with more than 2,000 dental clients, including independent practices, specialists, and dental groups.
Golden Proportions offers a wide range of services, from branding and website development to advertising, SEO, internal marketing, and strategic planning.
A defining part of its approach is the DNA Dental Marketing Process, which considers the dentist’s direction, business needs, and distinguishing attributes before developing a marketing strategy.
The agency has also developed Smart Market Dental, a reporting system designed to connect marketing inquiries with appointments and revenue.
Its published projects include general dentistry practices, implant-focused providers, and multi-location dental organizations.
Comparing their experience
TNT Dental has a particularly long history in custom dental website development. Its work concentrates on helping practices present themselves effectively online and convert website visitors into patient inquiries.
Golden Proportions brings experience across a broader range of marketing activities, including practice positioning, patient acquisition, and internal marketing.
Both have served dentists for more than twenty years and offer services beyond their original areas of specialization.
2. Services and Marketing Capabilities
TNT Dental
TNT Dental provides:
- Custom dental website design and development
- SEO and local search optimization
- Digital marketing strategy
- Reputation management and patient reviews
- Social media marketing
- Professional photography and video production
- Logo design and branding
- Website hosting and ongoing technical support
- Marketing analytics and conversion improvements
Website development remains its most recognizable service.
TNT emphasizes custom layouts, original content, professional visual material, and design that reflects the practice’s personality.
The agency also works on attracting visitors through search optimization and marketing campaigns.
Its approach is particularly relevant to practices with outdated websites, generic content, or limited information about their dentists and services.
For these clients, rebuilding the website can provide a stronger foundation for future SEO, advertising, and reputation management activities.
Golden Proportions Marketing
Golden Proportions offers:
- Dental marketing strategy and planning
- Brand development and practice positioning
- Custom website design
- SEO and local search optimization
- Google Ads and paid advertising
- Social media and reputation management
- Photography, video, and traditional advertising
- Internal marketing and patient reactivation
- Call tracking and ROI reporting
- Dental CMO services
The company’s service offering extends into areas that are sometimes managed internally by dental practices.
For example, its internal marketing work can include patient communication, referral development, and initiatives aimed at improving retention or treatment acceptance.
Golden Proportions also has experience with high-value treatment campaigns, combining advertising, educational content, and follow-up.
This can be useful for practices where the marketing challenge involves not only attracting inquiries but also helping prospective patients understand more complex treatment options.
Comparing their services and marketing capabilities
TNT Dental is particularly well positioned for practices that want an original website supported by search optimization, content, and digital marketing.
Golden Proportions covers a wider range of strategic and internal marketing activities, making it relevant to practices considering broader changes to patient acquisition or positioning.
Both provide website development, search marketing, and reputation management. The main difference is how much of the wider practice marketing strategy a client wants the agency to coordinate.
3. Pricing and Service Packages
TNT Dental pricing
TNT Dental provides public information about its website development fees.
Its main website pricing section currently advertises a custom website for $3,700 for a single-location practice with one or two dentists.
The package includes original content, custom design, and mobile-friendly development.
A professional photography and video package is also advertised for $2,900, covering an on-site production day and an initial selection of edited videos.
Additional requirements may apply for multi-location practices or larger groups.
The page also contains older references to different website prices, so practices should confirm the current quote directly before making a decision.
TNT’s ongoing marketing services are generally priced according to the practice’s requirements rather than through one published monthly fee.
The company offers customized proposals covering website development and ongoing marketing support.
Golden Proportions Marketing pricing
Golden Proportions does not publish a complete standard price list for its services.
Practices are encouraged to discuss their goals before receiving a customized marketing recommendation.
An engagement may involve individual services, such as SEO or advertising, or a more comprehensive arrangement combining several activities.
Projects involving branding, website development, photography, or traditional advertising may also involve separate production costs.
The agency’s Dental CMO service provides another option for practices seeking ongoing strategic marketing leadership.
Because prices depend on the services selected, it is not possible to establish a reliable monthly starting fee from the available public information.
Comparing their pricing and service packages
TNT Dental provides a clearer starting point for website development, which is useful for practices primarily considering a redesign.
Golden Proportions requires a customized proposal for its marketing services.
Neither agency publishes enough information to compare comprehensive ongoing marketing programs directly.
Practices should ask for a breakdown of development costs, monthly management fees, advertising budgets, software charges, and the work included in each engagement.
4. How the Agencies Work With Clients
TNT Dental
TNT Dental emphasizes making the website development process manageable for busy dental practice owners.
Its team handles design, content, development, and technical work, reducing the amount of preparation required from the dentist.
The agency also spends time learning about the practice before developing its website. This includes understanding the services offered, the dentist’s personality, and the aspects of the patient experience that make the office different.
TNT’s marketing team can continue working with clients after the website launch through SEO, content, reputation management, and other services.
The founders also maintain a visible role in the company, particularly in marketing strategy and client relationships.
The model is suited to dentists who want a website built specifically for their practice without having to oversee every stage of production.
Golden Proportions Marketing
Golden Proportions uses a structured discovery process to understand the practice before making marketing recommendations.
Its DNA approach considers the dentist’s goals, business needs, and the characteristics that make the office distinctive.
For example, a practice adding a second dentist may need to increase new patient volume, while an established implant provider may be more concerned with attracting patients for specific procedures.
Those differences shape the marketing strategy, advertising campaigns, website messaging, and follow-up activities.
The agency also works with practice teams on internal marketing and patient communication, making its involvement broader than conventional digital campaign management.
Comparing Their Approach to Client Relationships
TNT Dental focuses on delivering customized website and marketing work with relatively little administrative burden on the practice.
Golden Proportions begins with a broader strategic assessment that can influence advertising, positioning, internal marketing, and patient communication.
Dentists seeking a website-led engagement may prefer TNT’s model. Practices looking for strategic support across several marketing and business functions may find Golden Proportions more suitable.
5. Patient Acquisition, Tracking, and Reporting
TNT Dental
TNT Dental builds websites intended to attract prospective patients and encourage them to contact the practice.
Its work includes search optimization, calls to action, mobile usability, and content that helps patients understand the practice’s services.
The agency also evaluates website performance and marketing results.
Its published case studies include changes in new patient inquiries, website traffic, and practice growth.
TNT’s approach is particularly relevant where the website is a major part of the patient’s decision-making process and existing online presentation is limiting inquiries.
Golden Proportions Marketing
Golden Proportions places considerable emphasis on connecting marketing campaigns with appointments and revenue.
Its Smart Market Dental software tracks patient inquiries and links calls with patient records to support marketing attribution.
The agency also uses call tracking and follow-up data to identify where prospective patients may be dropping out of the acquisition process.
For practices promoting higher-value treatments, its services can include educational campaigns, patient reactivation, and communication designed to help patients move from inquiry to consultation.
This makes its reporting approach relevant to practices that want to evaluate both lead generation and the financial outcomes associated with marketing.
Comparing Their Approach to Patient Acquisition, Tracking, and Reporting
TNT Dental emphasizes website performance and attracting new patients through a strong online presence.
Golden Proportions provides a broader attribution offering, including dedicated software for connecting inquiries with patient records.
Both agencies report client results. Practices should confirm how appointments and revenue are attributed, and which reporting tools are included in the quoted fee.
6. Published Results and Case Studies
The following examples come from the agencies’ published materials. Results are provider-reported and have not been independently audited.
TNT Dental: Michel Dental
TNT Dental worked with Michel Dental, a successful two-location practice in Kansas.
The practice wanted to improve its marketing results while controlling spending. TNT helped review its approach and develop a more effective strategy.
Reported results:
- Practice growth of $600,000 during the reported year.
- Approximately 24% growth in practice performance.
- 169 additional new patients, representing approximately 20% growth.
TNT reports that these improvements occurred while the practice spent less on marketing.
The project provides an example of marketing improvements for an established, multi-location dental business.
TNT Dental: Moreno & Young Dental
TNT Dental also worked with Moreno & Young Dental on a website redevelopment project.
The practice’s earlier website no longer reflected the quality of its services or provided an effective mobile experience.
TNT created a new design supported by updated content, photography, video, and conversion-focused features.
Reported results:
- 63% more new patient calls following the website transformation.
- An updated, mobile-friendly website with custom visual content.
- The website project represented approximately 5% of the practice’s overall marketing budget, according to TNT.
The case illustrates the impact a website redesign can have on patient inquiries when the previous site no longer supports the practice’s marketing needs.
Golden Proportions Marketing: Sunshine Dentists
Golden Proportions worked with Sunshine Dentists, a fee-for-service practice in Burke, Virginia.
The practice had expanded from one dentist to two and needed more new patients to support the additional clinical capacity.
The agency developed a strategy covering website redevelopment, Google Ads, SEO, custom photography, and call tracking.
Reported results:
- 319% growth in new patients over two years.
- An expanded patient base supporting both dentists.
- Increased appointment demand as the practice developed its fee-for-service model.
The project shows how Golden Proportions coordinated several marketing services around a specific practice growth objective.
Golden Proportions Marketing: Dr. John Highsmith
Another Golden Proportions project involved Dr. John Highsmith, a dentist in North Carolina looking to focus more heavily on implant treatment.
The agency developed a strategy involving Google Ads, website optimization, patient education, and reactivation of previous implant inquiries.
Reported results:
- Revenue increased from approximately $2 million in 2017 to $4 million in 2023.
- Average new patient value surpassed the $6,000 target.
- An educational patient reactivation email campaign generated a 10% response rate in its first year.
The case demonstrates the agency’s experience with treatment-specific marketing and longer-term practice positioning.
What the results show
TNT Dental’s case studies highlight website performance, new patient inquiries, and improvements to marketing efficiency.
Golden Proportions’ projects include wider business outcomes, particularly patient growth and revenue development associated with comprehensive marketing programs.
The projects differ considerably in scope and duration. Their results should therefore be viewed as examples of relevant experience rather than a direct comparison of performance.
7. Which Agency Should You Choose?
TNT Dental could be a good fit for practices that:
- Want a fully customized website with original design and content.
- Need professional photography and video integrated into their website.
- Have an outdated site that may be limiting patient inquiries.
- Want SEO and digital marketing alongside website development.
- Prefer a provider with a long history in dental website design.
Golden Proportions Marketing could be a good fit for practices that:
- Need a comprehensive dental marketing strategy.
- Want branding, advertising, SEO, and internal marketing coordinated.
- Are expanding clinical capacity or changing treatment priorities.
- Want campaigns focused on implants or other higher-value services.
- Need call tracking and marketing attribution connected with patient information.
Final Verdict: TNT Dental or Golden Proportions Marketing?
TNT Dental and Golden Proportions Marketing are both established dental marketing providers, but their strongest areas of experience differ.
TNT Dental has built its reputation on custom websites and the marketing activities surrounding them. Its experience with original content, photography, video, and search optimization makes it particularly relevant for dentists whose existing website does not reflect the quality of their practice.
The agency’s published client examples show that website improvements can coincide with meaningful increases in patient inquiries and practice growth.
Golden Proportions Marketing takes a broader approach to dental practice development. Its services combine digital marketing with branding, patient reactivation, internal marketing, and strategic planning.
Its published projects involving Sunshine Dentists and Dr. John Highsmith demonstrate experience with long-term patient acquisition and treatment positioning.
TNT Dental is a strong option for practices prioritizing custom websites and digital visibility. Golden Proportions is worth considering for dentists seeking a more comprehensive marketing program connected to wider practice goals.
Before choosing, practices should compare proposals based on both the immediate project and the ongoing support they will need afterward.
How We Compared These Agencies
We evaluated TNT Dental and Golden Proportions Marketing using six criteria that we apply across our agency comparisons:
- Dental industry experience: How long the agency has worked with dental practices and what types of clients it has served.
- Services and practice fit: The range of services offered, pricing, flexibility, and suitability for practices with different needs and budgets.
- Patient acquisition: The agency’s approach to attracting new patients through advertising, SEO, and other marketing channels.
- Tracking and reporting: How the agency measures marketing performance, patient inquiries, and appointment bookings.
- Published results: The availability and quality of case studies, client results, and other supporting evidence.
- Client support: How the agency works with clients, provides strategic guidance, and handles ongoing marketing responsibilities.
Our comparison is based on publicly available information, including agency websites, service descriptions, published pricing, and client case studies.
We don’t assign numerical scores or declare an overall winner. Instead, we look at where each agency has demonstrated relevant experience and which types of dental practices are likely to benefit most from its services.
Case study figures are reported by the respective agencies and have not been independently verified.
