Wonderist Agency and ProSites are established providers of dental marketing services, offering websites, search engine optimization, advertising, and support for attracting new patients.
Their services overlap, but the companies have developed different approaches to working with dental practices.
Wonderist combines dental marketing with branding, creative production, paid advertising, and detailed performance reporting. ProSites offers marketing alongside a broad selection of patient communication and practice management tools, including appointment reminders, online forms, and scheduling.
Both companies serve independent dental practices and larger organizations. We reviewed their services, pricing information, working arrangements, and published client results to understand where each may be a better fit.
Table of Contents
Wonderist Agency vs ProSites: Quick Comparison
| Category | Wonderist Agency | ProSites |
|---|---|---|
| Established | 2013 | More than 20 years in business |
| Specialization | Dental practices, startups, specialists, multi-location groups | Dental and other professional practices |
| Core services | Branding, websites, SEO, AEO, Google Ads, social advertising, content | Websites, SEO, PPC, social media, reviews, patient communication |
| Pricing | Customized quotes | Customized quotes |
| Service model | Individual marketing services and comprehensive programs | Marketing, patient engagement, and automation solutions |
| Team approach | Dedicated creative, advertising, SEO, and client success specialists | Marketing specialists and product-based support |
| Tracking | Advertising analytics and PMS-connected revenue attribution | Marketing reporting and practice software integrations |
| Notable client results | Cornerstone Dentistry, Vivid Smiles | Lopez Dental Associates, Jenny White DDS |
| Particularly suited to | Practices seeking customized branding, creative marketing, and growth campaigns | Practices wanting marketing and patient communication tools from one provider |
Neither company publishes a complete standard price list for all services. Final costs depend on the selected products and scope.
1. Background and Dental Industry Experience
Wonderist Agency
Wonderist Agency was established by Laura Maly, with Michael Anderson joining to help develop the company into a full-service dental marketing agency.
The business grew from a small consulting operation into a San Diego-based agency with dedicated teams for branding, website development, paid advertising, SEO, content, and client management.
Wonderist works with practices at different stages of development, including newly opened offices, established practices, and multi-location dental organizations.
Brand development has always been an important part of its work. The agency frequently combines custom design, photography, video, and advertising to help practices establish a distinctive identity in their local market.
Its services also extend into performance marketing. Wonderist publishes examples of patient acquisition campaigns, SEO results, and advertising performance connected to practice management data.
ProSites
ProSites has worked with dental practices for more than two decades and has become a major provider of dental websites, marketing, and patient communication services.
According to the company, more than 7,500 dental practices use its solutions.
ProSites originally established a strong presence in dental website development and has expanded into services covering search visibility, paid advertising, patient reviews, appointment reminders, online forms, and practice automation.
The company serves dentists looking for a professional online presence as well as practices that want to reduce administrative work through technology.
Its marketing products and patient communication tools are designed to work together, providing a common system for attracting patients and maintaining relationships with them.
Comparing their experience
Wonderist is a dental-focused agency with substantial experience in brand development, creative marketing, and patient acquisition campaigns.
ProSites has a longer operating history and a larger reported dental customer base. Its experience combines marketing with technology used in the day-to-day management of dental practices.
Both have worked with a broad range of dental clients, but their service models address different priorities.
2. Services and Marketing Capabilities
Wonderist Agency
Wonderist offers:
- Custom dental branding and practice naming
- Dental website design and development
- Search engine optimization and local SEO
- AI search visibility optimization
- Google Ads and paid social advertising
- Social media content and management
- Photography and video production
- Conversion-focused landing pages
- Performance reporting and patient acquisition tracking
The agency’s creative services are closely connected to its marketing campaigns. A practice launching a new brand, for example, can have its website, advertising, photography, and social media developed around the same positioning.
Wonderist also offers campaigns for specific treatment categories, including implants and cosmetic dentistry.
Its service portfolio covers both independent offices looking for more patients and groups that need consistent branding across several locations.
ProSites
ProSites provides:
- Dental website design and hosting
- SEO and local search optimization
- Paid search advertising
- Social media marketing
- Reputation and review management
- Appointment booking and reminders
- Online patient forms
- Patient communication and recall tools
- Practice management software integrations
Its services extend further into patient communication than a typical dental marketing engagement.
For example, ProSites offers automated reminders, online forms, and tools for managing communication with existing patients. These can help practices reduce missed appointments and spend less staff time on repetitive administrative tasks.
ProSites also provides marketing services separately, allowing practices to improve their online visibility without necessarily purchasing every available communication product.
Comparing their services and marketing capabilities
Wonderist offers a wider creative marketing focus, particularly in customized branding, photography, video, and campaign development.
ProSites combines traditional digital marketing with patient engagement and practice automation.
A dentist planning a complete rebrand may find Wonderist’s creative services particularly relevant. A practice wanting a website, marketing support, and patient communication tools under one provider may prefer ProSites.
3. Pricing and Service Packages
Wonderist Agency pricing
Wonderist does not publish a complete list of monthly management fees. Practices are encouraged to discuss their goals and budget with the agency before receiving a proposal.
Its Google Ads offering includes several service levels.
Starter Ads is designed for monthly advertising budgets of approximately $500–$1,000 and includes two campaigns and one landing page.
Growth Ads covers budgets of roughly $1,000–$3,000, with up to ten campaigns and one landing page.
Premium Ads is intended for budgets above $3,000 per month and includes more extensive campaign management and three landing pages.
These are advertising budget ranges, not the agency’s management fees.
Wonderist also offers broader engagements combining SEO, paid advertising, content, and website services. Pricing depends on the selected work, number of locations, and contract arrangements.
ProSites pricing
ProSites uses a customized pricing model for its website, marketing, and patient engagement services.
Its public pricing page directs practices to request a recommendation based on their goals, location, and budget.
The final package may include a dental website, SEO, advertising, review management, or patient communication products.
Because some ProSites services are software-based while others involve ongoing marketing work, the total monthly cost can vary considerably.
The company does not provide enough public pricing information to calculate a reliable cost for a comprehensive marketing engagement.
Comparing their pricing and service packages
Neither agency makes it possible to compare complete marketing packages using published monthly fees alone.
Wonderist provides useful information about the advertising budgets supported by its different Google Ads tiers, but practices need a quote to establish the management cost.
ProSites requires a customized recommendation that accounts for both marketing services and any patient communication tools selected.
A fair comparison should separate advertising spend, marketing management fees, website costs, and software subscriptions.
4. How the Agencies Work With Clients
Wonderist Agency
Wonderist combines creative specialists, marketing strategists, and client success staff within one agency.
Its process begins with understanding the practice’s identity, goals, and the patients it wants to attract. This information guides website design, advertising, content, and other marketing activities.
The agency also works closely with dentists on photography, video, and branding projects, where the practice team plays an important role in developing authentic content.
For ongoing campaigns, clients work with specialists responsible for their marketing and receive performance information through reporting tools.
This arrangement is particularly suitable for practices that want marketing services coordinated around a distinctive brand.
ProSites
ProSites approaches client relationships through a combination of professional services and software support.
Its website and marketing teams help practices develop their online presence, while its patient communication products can be used regularly by front desk and administrative staff.
A practice may therefore work with ProSites for both marketing activities and ongoing operational tools.
The company also emphasizes integrations with existing practice management software, reducing the need for staff to maintain unrelated systems.
This approach may appeal to dental offices that want fewer vendors responsible for their website, patient reminders, online forms, and marketing tools.
Comparing Their Approach to Client Relationships
Wonderist offers a collaborative agency relationship built around marketing strategy, creative production, and campaign execution.
ProSites provides a combination of services and technology that practices can continue using in their daily operations.
The distinction matters most when deciding whether the priority is developing a more distinctive marketing program or consolidating marketing and patient communication products.
5. Patient Acquisition, Tracking, and Reporting
Wonderist Agency
Wonderist uses campaign reporting and practice management system integrations to connect advertising with new patient activity.
Its current materials describe tracking leads, appointments, and production associated with different marketing channels.
This allows practices to look beyond impressions and form submissions when reviewing their advertising investments.
The agency also combines paid advertising with landing pages, search optimization, and creative testing to improve campaign performance.
Wonderist’s published case studies include metrics such as cost per conversion, return on advertising spend, appointment bookings, and treatment production.
ProSites
ProSites also provides marketing reporting, call tracking, and integrations with dental practice software.
Its patient communication products address additional stages of the patient relationship, including booking, reminders, recalls, and forms.
This gives practices access to tools that can support both new patient acquisition and retention.
The company’s published client stories include improvements in search rankings, new patient inquiries, appointment attendance, and administrative efficiency.
Comparing Their Approach to Patient Acquisition, Tracking, and Reporting
Wonderist has a particularly clear offering around campaign attribution and measuring production from marketing channels.
ProSites combines marketing reporting with tools that also address patient communication and appointment management.
Practices should ask both providers which practice management systems are supported, how appointments are attributed, and which features require additional fees.
6. Published Results and Case Studies
Both companies publish client examples. The figures below are provider-reported and have not been independently audited.
Wonderist Agency: Cornerstone Dentistry
Wonderist worked with Cornerstone Dentistry on a targeted campaign designed to increase implant cases.
The agency used paid advertising to reach prospective patients interested in implant treatment and measured the results against advertising spend.
Reported results:
- 17 implant cases over the reported 13-month period.
- 1,654% return on ad spend, as reported by Wonderist.
- $11,487 in advertising spend.
The case provides an example of treatment-specific advertising rather than a general campaign focused on increasing all patient inquiries.
Wonderist Agency: Vivid Smiles
Wonderist also worked with Vivid Smiles on organic search visibility and website conversions.
The project focused on improving search rankings and attracting potential patients through the practice’s website.
Reported results:
- 35,895 website sessions over the reported 36-month period.
- 1,432 conversions.
- 52 keywords in Google’s top five positions.
These figures provide evidence of the scale of organic activity reported for the project, although the company does not present all of them as percentage improvements from a baseline.
ProSites: Lopez Dental Associates
ProSites worked with Dr. Juan Lopez to improve a practice website and recover lost search visibility.
The engagement included a semi-custom website, SEO, and social media marketing.
Reported results:
- Approximately 30% more new patients finding the practice through its online presence.
- Improved rankings for relevant cosmetic dentistry searches.
- Consistent visibility on the first page of Google for selected search terms.
The figures come from a client account of the engagement and are not presented as a controlled measurement of marketing impact.
ProSites: Jenny White DDS
ProSites also worked with Dr. Jenny White to address administrative problems affecting appointment reminders and patient communication.
The project involved website improvements, automated reminders, online forms, and telephone communication tools.
Reported results:
- Reduced working days from four to three per week while maintaining the same reported revenue.
- Reported revenue improvement during the first two months after implementation.
- Reported a 50% reduction in personal stress levels.
This case differs from the advertising-focused examples. It demonstrates the operational benefits ProSites associates with its patient communication products.
What the results show
Wonderist’s examples cover treatment-specific advertising and organic search performance.
ProSites provides examples involving both patient acquisition and day-to-day practice operations.
The projects measure different outcomes, so the figures cannot establish which company consistently performs better.
7. Which Agency Should You Choose?
Wonderist Agency could be a good fit for practices that:
- Want custom branding, photography, video, and website development.
- Need coordinated SEO, Google Ads, and paid social campaigns.
- Want detailed reporting connected to appointments and treatment production.
- Are opening a new practice or repositioning an established brand.
- Prefer working with a full-service dental marketing agency.
ProSites could be a good fit for practices that:
- Want website development, SEO, and marketing services from one provider.
- Need appointment reminders, online forms, or patient communication tools.
- Want to connect patient engagement software with existing practice systems.
- Prefer consolidating several operational and marketing products.
- Are looking for a well-established dental technology provider.
Final Verdict: Wonderist Agency or ProSites?
Wonderist and ProSites both have substantial dental industry experience, but their strengths extend into different areas.
Wonderist Agency is particularly relevant to practices investing in branding, creative marketing, and patient acquisition campaigns. Its portfolio includes detailed advertising and SEO results, and its attribution capabilities can help practices connect marketing investments with treatment revenue.
For dentists planning a rebrand, entering a competitive market, or promoting specific treatments, Wonderist offers a combination of creative and performance marketing services.
ProSites provides a broader combination of marketing and patient communication technology. Its website, SEO, reminder, scheduling, and patient engagement products may appeal to practices that want several business functions managed through one provider.
For practices where appointment communication and administrative efficiency are important priorities, ProSites deserves consideration.
Wonderist is a strong choice for marketing-led growth and creative differentiation. ProSites is worth exploring for practices seeking both online marketing and integrated patient engagement tools.
The final decision should reflect whether a practice primarily needs a marketing partner, a combination of software and services, or both.
How We Compared These Agencies
We evaluated Wonderist Agency and ProSites using six criteria that we apply across our agency comparisons:
- Dental industry experience: How long the agency has worked with dental practices and what types of clients it has served.
- Services and practice fit: The range of services offered, pricing, flexibility, and suitability for practices with different needs and budgets.
- Patient acquisition: The agency’s approach to attracting new patients through advertising, SEO, and other marketing channels.
- Tracking and reporting: How the agency measures marketing performance, patient inquiries, and appointment bookings.
- Published results: The availability and quality of case studies, client results, and other supporting evidence.
- Client support: How the agency works with clients, provides strategic guidance, and handles ongoing marketing responsibilities.
Our comparison is based on publicly available information, including agency websites, service descriptions, published pricing, and client case studies.
We don’t assign numerical scores or declare an overall winner. Instead, we look at where each agency has demonstrated relevant experience and which types of dental practices are likely to benefit most from its services.
Case study figures are reported by the respective agencies and have not been independently verified.
